At Adtomataion Inc, or any of its subsidiaries or affiliate, a Adtomation Company (“Adtomation,” “we,” “us,” or “our”), we provide online advertising services. To do this we follow information usage practices based on two beliefs: first, that protecting user privacy is essential to the growth and prosperity of the Internet; second, that a personalized web experience can provide significant benefits to Internet end users if done properly. In accordance with these beliefs, Adtomation creates results for advertisers and publishers in revolutionary ways without compromising individual privacy.
If you have questions or concerns regarding this statement, email us at email@example.com.
To start, it is important for you to know two definitions that are key to understanding our programs and privacy practices:
Personally Identifiable Information (“PII”): Information that can be linked to an identifiable individual person. This type of data includes things like full name, home address, telephone number, or email address.
Non-Personally Identifiable Information (“Non-PII”): Information that cannot identify an individual person, such as IP address, browser types, operating systems, domain names, access dates and times, referring website addresses, online transactions and browsing and search activity.
Please take some time to read about what our business does, learn how we ensure that data you share with us is collected and used safely, and visit resources that provide more depth on our industry.
WHAT ADTOMATION DOES
While you may only visit certain websites, there are other companies working behind the scenes to help provide you with a great experience online. These third party companies provide vital services such as analytics, advertising, and fraud prevention to retailers, publishers, and other organizations. These services enable them to, among other things, provide the advertising that keeps your favourite websites free, your favourite stores in business, and your advertising experience more relevant.
We help companies provide advertising online, both in browsers and mobile applications, and we do it in a variety of ways, from banner ads to coupon codes. To make some of these things possible, we need to have information available to provide smarter decision-making. Technologies such as cookies and advertiser IDs enable companies like ours to provide more relevant advertising while keeping your identity anonymous.
PRIVACY BY DESIGN
Our philosophy on privacy at Adtomation follows the framework of Privacy by Design. We integrate privacy in strategy, product development, and more. We set the tone for privacy protection early and often, proactively working to keep PII out of our systems, and building technologies that are effective without the use of PII. We can protect consumer privacy AND provide relevant advertising, which benefits everyone involved, especially advertisers, consumers, and small business websites. Ensuring the protection of privacy throughout the entire lifecycle of the data is of the utmost importance and Adtomation is careful to protect privacy as data is collected, used, and destroyed responsibly.
We constantly strive to maintain unparalleled visibility with consumers. We provide transparency and choice through our website, encourage the same practice throughout the Internet, and utilize AdChoices on each banner advertisement tailored to consumers’ interests.
Adtomation has developed a strong privacy foundation and has a company culture aimed at the prevention of the receipt and use of PII. We respect consumer privacy, and give consumers the ability to opt out of receiving interest-based advertising (“IBA”).
INFORMATION COLLECTION AND USE
Information Collected by Adtomation
Adtomation only collects Non-PII from you (unless PII is provided by you voluntarily), and may collect this in a variety of ways. We may use technologies such as cookies, log files, pixel tags or other similar technologies to collect Non-PII about the browser or device you are using, including browsing activity, online transactions, and IP addresses. We may also receive Non-PII from third parties. Some clients contribute PII such as your name, address, email address, and associated transactional information directly to a third party with whom Adtomation has a contractual relationship. This third party renders all such PII anonymous before providing it to Adtomation for our use in providing advertising to you. All Non-PII received and collected by Adtomation may be combined and used to provide you advertising, and for other purposes as determined by Adtomation.
“Log files” track actions occurring on Sites and collect data including, as an example, your IP address, browser type, Internet service provider, referring/exit pages, operating system, date/time stamp, click data and types of advertisements viewed.
“Web beacons” are objects that are embedded in a web page or e-mail and are usually invisible to the user but are used to track a web user’s navigation of a website or collection of websites or pages, interaction with an e-mail, use of mobile applications, the completion of transactions, submittal of applications and browsing behavior.
“Location Data” recognizes a consumer’s location while they are on their device which is utilized by Adtomation to deliver advertisements. As with all data Adtomation collects, this is anonymous and is limited to non-precise as defined by the Network Advertising Initiative’s current definition of imprecise location data unless the consumer has opted in to allow their precise location to be used for IBA.
The Non-PII collected is used for marketing purposes, enables us to determine which advertisements perform well, allows us to more effectively match ads, mobile application and website content to your interests, assists us in improving the operation of our services, helps us to maintain the quality of our services, enhances our services to our business partners and clients and enables us to provide general statistics to our business partners and clients regarding use of Adtomation’s services. Adtomation may also act as delivery agent when its products and services are used directly by client to facilitate advertisements and other communications.
When a consumer responds to or views an Internet advertisement served by Adtomation (such as through third-party websites or email solicitations) or visits a Adtomation site, we may assign an anonymous, unique identifier to the end user’s Internet browser or device, often via a cookie. One function of these technologies is to provide Adtomation with information for the purpose of paying third-parties affiliate commissions when an Internet user clicks on a link, creates a lead, or makes a purchase on an advertiser’s website. If the Internet user re-visits the advertiser’s site directly, Adtomation is able to continue to track the user’s activities (excluding PII) on the advertiser’s site and reward the third-party website that referred the user.
We also may use Internet browsing, cross-mobile application browsing and online purchase data associated with an anonymous user across multiple devices to develop a predictive statistical user profile of the end user’s needs and interests for the purpose of sending them relevant advertisements. This is called cross-device IBA.
Information Sharing by Adtomation
In the event that Adtomation is acquired by or merged with a third party, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from you as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your information is treated, transferred, or used.
The security of your information is important to us. We have implemented appropriate security measures to protect the information in our care, both during transmission and once we receive it. We take physical and technical security measures to protect our data from unauthorized access, as well as unauthorized disclosure or destruction of data.
No transmission of data over the Internet is guaranteed to be completely secure. While we strive to protect your data, it may be possible for third parties not under the control of Adtomation to unlawfully intercept or access transmissions or private communications. Unauthorized entry or use, hardware or software failure, and other factors may compromise data security. Adtomation cannot ensure or warrant the security of information you transmit to us. You acknowledge and assume this risk when communicating with Adtomation.
We retain Non-PII for IBA for no more than eighteen (18) months. Aggregate reports generated from such data may be retained for a longer period, as ad delivery and reporting data.
SELF-REGULATION & VOLUNTARY COMPLIANCE
Our industry has a rigorous voluntary self-regulatory regime, and we are active members of industry groups such as the Network Advertising Initiative (NAI), Interactive Advertising Bureau (IAB), and Digital Advertising Alliance (DAA) who promulgate codes of conduct to which their members must adhere. These codes impose requirements on participating companies such as transparency and choice around the use of data for IBA, and require regular audits of member privacy practices.
You will need to make this selection on each browser or device on which you do not want to receive IBA from Adtomation. If you or your privacy software deletes the opt-out cookies from your computer, you will need to repeat the process.
As an alternative, you may also visit the Network Advertising Initiative opt-out page at: www.networkadvertising.org/choices.
Adtomation may place ads on websites that are part of the Google Display Network. Based on your visits to these websites, Google uses an advertising cookie (from DoubleClick) to associate your browser with interest and demographic categories. Google then uses these categories for IBA on these websites. To learn more about this and your choices from Google, please click here.
Mobile Device Choices
For mobile websites, you can delete our cookie via the browser settings. For mobile apps, you can typically limit ad tracking within the settings function. On most Android devices, in the “Ads” menu, you can opt out of receiving IBA, or reset your advertising ID. On most Apple iOS devices, you can use the Ad Tracking settings to limit receipt of IBA or reset your device’s Advertising Identifier. Please note that your experience may be different depending on your individual device and service. In addition to using the options above, you may also uninstall the application from your device.
USE OF THE ADTOMATION SITES AS A VISITOR OR CLIENT
You can browse the Adtomation Sites without providing any PII. You may choose to provide PII to us voluntarily if you interact with our Site in certain ways, such as applying for employment with Adtomation, responding to an advertisement for Adtomation, or using one of our contact forms. This information is used only for the reasons it was collected, such as responding to your communication, and is not shared with third parties other than to fulfill the purpose for which it was collected.
Adtomation may also collect Non-PII, through the use of technologies such as cookies, including IP address, browser type, operating system, domain name, language preference, access dates and times, referring website addresses, online transactions and browsing and search activity. We may use this Non-PII for purposes including enhancement of our services; marketing; IBA, and to more effectively match website content to your interests. We may share your information with our third party service providers, Adtomation and its subsidiaries and affiliates, third party marketing partners, our clients and publishers, and as expressly provided for herein.
For Clients and Publishers
The Adtomation network includes our clients and publishers involved in advertising campaign transactions. Information collected from clients and publishers includes PII that is necessary to conduct business, such as name, phone number, and email address. Payments made to and from Adtomation require the collection of PII that may include credit card numbers and bank account information. Phone numbers may be used for sales or inventory acquisition purposes. This information is collected, modified and stored in a password protected environment and is used for purposes including service, media delivery, contact, billing and accounts payable. We will not sell or rent this information to non-Adtomation entities. All client and publisher information collected for these purposes is explicit, voluntary, manually entered, and can be opted-out.
See “Security” under Information Collection and Use, above.
This client and publisher information is not shared with any third party outside Adtomation and its affiliated companies, except for that necessary to conduct business, such as clearing a credit card transaction for an advertising campaign purchase or making an ACH direct deposit to pay a publisher, or as required by law. The security of this information is crucial to our success in the highly competitive field of online advertising. Adtomation may, from time to time, use “gallery” pages to identify clients or publishers by business identity ONLY.
We record the IP address of new clients and publishers at sign-up. This can assist in administering the Site and client or publisher accounts, including features designed to enhance the Client experience. This information is part of the secure member database and is password protected.
We send all new clients and publishers a welcoming email to verify password and user name, and may communicate with you about program or other information at the contact information you provide.
Site and Service Updates:
We may send Site and service announcement updates by email. Because these announcements contain important information about services, it is not possible to unsubscribe. We also communicate with clients and publishers to provide requested services and in regards to issues relating to their account via email or phone.
If a client’s or publisher’s PII changes (such as email address) or they would like PII removed from our system, we provide several ways to correct or update PII. The following options are provided:
Make the changes online by entering the member area.
Contact your account manager.
All requests to remove a client or publisher from our system will be verified prior to removal to ensure the proper identity of the requester.
Have a question on something not addressed or have a complaint? Please use the Contact form located here or send us an email at firstname.lastname@example.org.